
Enterprise Deal Acceleration Expert — From Field Engagement to Revenue
I help AI SaaS startups build predictable enterprise pipelines that convert into multi-million-dollar deals and boost ARR.
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My Process:
Create Enterprise Positioning & ICP
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Map target accounts, enterprise decision makers, and competitive differentiation
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Align GTM, Product & Sales Strategy
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Integrate marketing, sales, and RevOps around pipeline objectives
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Define Success Metrics
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Measure results through revenue, SaaS growth, and acquisition metrics to ensure every campaign drives pipeline and ARR
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Design Field Activation Strategy
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Plan conferences, executive events, and account-based field programs
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Pre-Event Account Roadshows
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Warm target accounts, secure executive meetings, and prime pipeline
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Execute Field & Event Engagements
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Activate executives, drive account conversations, and orchestrate onsite impact
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Post-Event Pipeline Acceleration
• Follow-up strategy, deal nurturing, and sales conversion
Proven Impact:
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90% of sales pipeline generated through ABM + field activation
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GenAI company scaled to an acquisition in 11 months
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Revenue growth from $200M to $245M through an integrated enterprise strategy
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Generated high-value enterprise leads by reaching technical buyers, open-source communities, and C-level executives
Companies that utilized fractional work saw an average revenue growth rate of 29%,
compared to just 19% for those without them
Harvard Business Review


Expertise
• B2B, SaaS, AI
Deep expertise in complex tech products, understanding technical and enterprise ICPs.
• Positioning & Branding
Strategic messaging and brand identity that create strong market differentiation and build customer engagement.
• GTM & Demand Generation
From launches to full-funnel campaigns, I build programs that drive pipeline and revenue.
• Account-Based Marketing (ABM)
Targeted programs that engage and convert high-value accounts through personalization and precision.
• Content Strategy
Content that educates, nurtures, and drives decision-making across the buyer journey.
• Field Marketing
Conferences, influencers, and paid media campaigns that boost visibility and generate leads.
• Cross-Functional Execution
Strong collaboration with sales, product, and leadership teams to align efforts and deliver metrics-driven results.
Lead, Launch, Scale Results

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Speed + Results
Fractional CMOs accelerate execution. Companies with fractional CMOs launch products 48% faster (DemandMetric) — which means faster ROI, quicker traction, and more confidence for investors.


