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Enterprise Deal Acceleration Expert — From Field Engagement to Revenue

I help AI SaaS startups build predictable enterprise pipelines that convert into multi-million-dollar deals and boost ARR.

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My Process: 

 

Create Enterprise Positioning & ICP

  • Map target accounts, enterprise decision makers, and competitive differentiation

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Align GTM, Product & Sales Strategy

  • Integrate marketing, sales, and RevOps around pipeline objectives

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Define Success Metrics

  • Measure results through revenue, SaaS growth, and acquisition metrics to ensure every campaign drives pipeline and ARR

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Design Field Activation Strategy

  • Plan conferences, executive events, and account-based field programs

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Pre-Event Account Roadshows

  • Warm target accounts, secure executive meetings, and prime pipeline

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Execute Field & Event Engagements

  • Activate executives, drive account conversations, and orchestrate onsite impact

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Post-Event Pipeline Acceleration

• Follow-up strategy, deal nurturing, and sales conversion

Proven Impact:

  • 90% of sales pipeline generated through ABM + field activation

  • GenAI company scaled to an acquisition in 11 months

  • Revenue growth from $200M to $245M through an integrated enterprise strategy

  • Generated high-value enterprise leads by reaching technical buyers, open-source communities, and C-level executives

CMO Head of Marketing

A data-driven

Growth Strategist

for B2B SaaS AI Companies 

  • LinkedIn
  • X

Companies that utilized fractional work saw an average revenue growth rate of 29%,
compared to just 19% for those without them  

Harvard Business Review

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Abstract Background

Expertise

•    B2B, SaaS, AI
Deep expertise in complex tech products, understanding technical and enterprise ICPs. 


•    Positioning & Branding
Strategic messaging and brand identity that create strong market differentiation and build customer engagement.   

                                                                         
•    GTM & Demand Generation
From launches to full-funnel campaigns, I build programs that drive pipeline and revenue.


•    Account-Based Marketing (ABM)
Targeted programs that engage and convert high-value accounts through personalization and precision.


•    Content Strategy
Content that educates, nurtures, and drives decision-making across the buyer journey.


•    Field Marketing
Conferences, influencers, and paid media campaigns that boost visibility and generate leads.


•    Cross-Functional Execution
Strong collaboration with sales, product, and leadership teams to align efforts and deliver metrics-driven results.

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