I build the GTM engine
that takes you from traction into
multi-million-dollar enterprise ARR
×4
Founding marketing roles — one acquired in 11 months
$50M
ARR added at DataStax / Kaskada in 18 months
30% +
MQL-to-SQL conversion across PLG + enterprise motions
90%
Of leads generated by robust GTM strategy at Ridecell
I’m a four-time founding marketing executive who scales B2B SaaS and AI startups from 0→1 and 1→100, building a predictable enterprise pipeline.
My Process
Create Enterprise Positioning & ICP
-
Map target accounts, enterprise decision makers, and competitive differentiation
Align GTM, Product & Sales Strategy
-
Integrate marketing, sales, and RevOps around pipeline objectives
Define Success Metrics
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Measure results through revenue, SaaS growth, and acquisition metrics to ensure every campaign drives pipeline and ARR
Design Marketing Channel Strategy
-
Build a high-impact mix of conferences, executive events, account-based marketing, and field programs to engage target accounts.
Run Experiments & Continuously Iterate
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Test messaging, channels, and campaign strategies quickly. Double down on what works, eliminate what doesn’t, and continuously refine based on data and market feedback.
Define Success Metrics & Deliver Results
-
Measure impact through revenue contribution, pipeline creation, SaaS growth, and acquisition metrics—ensuring every initiative is accountable to ARR outcomes.
MY PROCESS
A Data-Driven
Growth Strategist
for B2B SaaS AI Companies
MY PRTFOLIO
B2B, SAAS, AI
Deep expertise in complex tech products, understanding technical and enterprise ICPs.
POSITIONING & BRANDING
Strategic messaging and brand identity that create strong market differentiation and build customer engagement.
GTM &
DEMANG DEN
From launches to full-funnel campaigns, I experiment and build strategies that drive pipeline and revenue.
PLG
I design product-led motions that drive organic adoption, engagement, and expansion.
I align product experience with go-to-market strategy so users can easily discover value and convert without friction.
I focus on turning the product itself into a scalable growth engine that fuels pipeline, retention, and revenue.
CONTENT
I build content strategies that go beyond demand generation to shape category narratives and market understanding.
I develop thought leadership and educational content that builds trust, authority, and long-term brand credibility.
I leverage advocacy and community-building to turn audiences into engaged followers, contributors, and champions of the brand.
GTM & DEMANG DEN
I take a data-driven approach to content and marketing, using performance metrics such as pipeline influence, CAC, conversion rates, and revenue contribution to optimize impact and improve results continuously.
Lead, Launch, Scale Results
2
3
Speed + Results
Turn early traction into repeatable and scalable revenue engines.
I focus on building predictable pipeline growth, stronger conversion rates, and sustained customer acquisition.
I drive alignment across teams so growth becomes systematic, measurable, and investor-ready.