KarinaÂ
Lawrence
A Data-driven CMO &
Growth Strategiest
for B2B SaaS AI Companies
Turn Your Story into Strategy
Scaling SaaS companies with Growth-Driven Marketing Strategies
A hands-on marketing executive with over 18 years of experience, specializing in B2B, SaaS, and AI. I help high-potential startups accelerate growth and scale by refining their market positioning, messaging, and GTM strategies.
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I design and execute integrated marketing campaigns that drive real business impact, including lead generation, account-based marketing (ABM), events, conferences, content marketing, and strategic partnerships.
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By collaborating closely with C-level teams, I ensure marketing initiatives align with both short-term objectives and long-term company vision. I also work cross-functionally with product and sales teams to successfully launch products, generate qualified leads, and close deals.
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My primary focus is on developing demand-generation strategies that deliver measurable results, driving revenue growth and market expansion.
Expertise
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B2B, SaaS, AI
Deep expertise in marketing complex tech products to technical and enterprise buyers. -
GTM & Demand Generation
From launches to full-funnel campaigns, I build programs that drive pipeline and revenue. -
Account-Based Marketing (ABM)
Targeted programs that engage and convert high-value accounts through personalization and precision. -
Content Strategy
Content that educates, nurtures, and drives decision-making across the buyer journey. -
Positioning & Branding
Strategic messaging and brand identity that create strong market differentiation and build customer engagement. -
Digital, Events & Paid Media
SEO, social, conferences, influencer, and paid media campaigns that boost visibility and generate leads. -
Cross-Functional Execution
Strong collaboration with sales, product, and leadership teams to align efforts and deliver KPI-driven results.
